Volkswagen Group Ireland names new CEO
Volkswagen Group Ireland has today confirmed the appointment of Alan Bateson as chief executive officer, succeeding Pierre Boutin.
Bateson has been with the Group for over 17 years, and is promoted from director for Volkswagen Passenger Cars.

As CEO, Volkswagen Group Ireland said Bateson is tasked with leading the company through an evolving automotive industry, driven by changing customer expectations, technological innovation and the transition to electric mobility.
The Group comprises the Volkswagen, Audi, Skoda, Cupra, SEAT and Volkswagen Commercial Vehicles brands, as well as a nationwide retailer network.
“It is a great privilege to take on the role of CEO of Volkswagen Group Ireland,” Bateson said. “Having built my career within the Irish motor industry, I know what an honour it is to lead a business with such strong brands, talented people and trusted retail partners.”
“My focus is clear: to continue to grow, to lead in mobility, and to deliver an outstanding and seamless experience for every customer,” he added.
Boutin leaves Volkswagen Group Ireland following three years as CEO. He joined Volkswagen AG in 2014 and has held senior leadership positions across the Group in Europe and North America, including senior executive roles in France, Canada and Ireland.
Commenting on his departure, Boutin said: “I have greatly valued my time in Ireland and feel privileged to have worked with such talented and committed colleagues, retailers and business partners.
“I am particularly proud of the record performance we have delivered across all our brands over the past three years, as well as the foundations we have laid for the continued transformation of the business.
“I wish Alan every success in his new role and have every confidence in the team and the business as Volkswagen Group Ireland enters its next chapter.”
