MacPherson to head-up Maxus brand marketing

The Harris Group has appointed Louise MacPherson as its new Maxus brand marketing manager for the UK and Ireland.

She reports to Andrew Dickinson, newly-appointed head of marketing for the Harris Group.

With more than 10 years of experience as a marketing manager within the commercial vehicle sector, the Harris Group says MacPherson has developed an extensive knowledge base across truck, van and aftersales operations.

Notably, she served as group marketing manager at Western Commercial, the Mercedes-Benz dealer group operating from multiple locations across Scotland, managing marketing, events and sales initiatives.

Drawing on this substantial dealer-level experience, the Harris Group adds that MacPherson now moves into the OEM space, where she will support the promotion of the expanding Maxus product range and strengthening dealer networks, while leveraging the marque’s growing aftersales capability.

“Moving into a manufacturer role feels like a natural progression at this stage in my career,” MacPherson said. “Harris Maxus is a manufacturer that has built a reputation for reliable products supported by a robust dealer network and aftersales infrastructure. The business is on a steep growth trajectory, and I’m excited to help establish the MAXUS brand as a major player in the LCV market.”