Harris Bus & Coach appoints McBride senior sales manager

Harris Bus & Coach has appointed Shaun McBride as senior sales manager, bolstering its leadership team in preparation for the 2026 introduction of the new Higer diesel coach and electric bus range.

McBride has over two decades of experience across the light commercial vehicle and PCV industries in Ireland and the UK. In his new role, he will report directly to Willie Daniels, head of Harris Bus & Coach.

McBride’s career began at a Volkswagen dealership in the UK before moving to Mercedes-Benz in Mallusk, where he gained vital bus and coach experience, and later to minibus conversion specialist EVM.

“What attracted me to Harris Group and Higer was their clear commitment to innovation, quality and customer support,” McBride said. “Harris Group has a solid reputation, and Higer’s global focus on product development makes Harris Bus & Coach an extremely attractive proposition for operators; one that’s adaptable to changing industry needs.”

Looking ahead, McBride sees the 2026 introduction of Higer diesel coaches and electric buses as a major opportunity to showcase the marque’s innovation, reliability and value, while offering operators greater choice.

“I’m particularly excited by the long-term vision,” he added. “This is about more than supplying vehicles; it’s about building sustainable partnerships with customers. Innovation, reliability and strong aftersales support are central to everything we do, and I see real opportunity to strengthen the Higer brand while helping operators find solutions to meet their evolving needs.”