Harris Maxus joins Yamaha WorldSBK Official Team
Harris Maxus, a brand of leading commercial vehicle distributor, the Harris Group, has announced its new role as a major partner of the Yamaha WorldSBK Official Team for the 2025 and 2026 FIM Superbike World Championship.
The Harris Maxus logo will now feature prominently on Yamaha’s race bikes, team apparel, and promotional materials, while fans can look forward to unique opportunities to engage with the partnership at events and online.
The partnership comes at a time when six-time WorldSBK Champion Jonathan Rea spearheads the team into the new season, alongside teammate Andrea Locatelli.
Brian Patterson, group managing director at the Harris Group, said: “We are thrilled to partner with Crescent and Yamaha’s Official WorldSBK Team, a global leader in innovation and success. This collaboration offers an incredible platform to showcase the Maxus brand and connect with new audiences, highlighting our cutting-edge technology and commitment to sustainability.
“Seeing the Harris Maxus identity on Yamaha’s race machines for the first time later this month will be a proud moment and just the start of allowing us to engage with fans and dealers worldwide. Together, we look forward to achieving great things both on and off the track.”
Paul Denning, team principal at Yamaha WorldSBK, said: “It’s always a pleasure to begin important new partnerships, and even more so with such an innovative, yet well-established and trusted company as the Harris Group, promoting its Maxus range of
commercial vehicles.
“Having recently seen the impressive Harris Group Dublin HQ and latest Maxus T90EV pick-up truck first-hand, it’s very clear that we are working with a serious partner and representing a brand that is going places, across both traditional and EV platforms.
“With Maxus already delivering impressive sales volumes in the UK and Ireland, we look forward to helping the Harris Group further increase the awareness of Maxus. We also look forward to engaging with Maxus dealers and customers at various events during the 2025 season.”
The new season kicks off on 21st February at Phillip Island, Australia, and spans a total of 12 rounds with the 2025 championship drawing to a close at Jerez in Andalusia, Spain on 19th October.
