Prometeon Tyre Group has signed an agreement with the Italian Football Federation (FIGC) to become the official tyre partner of all Italian national football teams over the 2024-2026 three-year period.
The partnership was formalised 13th November in Coverciano, Italy in the presence of FIGC chairman Gabriele Gravina, the national team head coach, Luciano Spalletti, and Prometeon’s chief executive, Roberto Righi.
Prometeon says the agreement with the FIGC will allow the brand to further enhance its visibility through its various communication platforms and thanks to the numerous face-to-face events scheduled in the build-up to the final stages of the UEFA European Championship in 2024 and the FIFA World Cup in 2026, the former of which Italy have already qualified for.
The Prometeon logo will also appear in the backdrops during press conferences and in LED walls within playing fields. Moreover, Prometeon tyres will equip the coach used by the Azzurri team when travelling.
“The national football team unites the entire country in its passion for football and in the desire to compete at the highest levels in the world’s most popular sport,” said Roberto Righi.
“Talent, the desire to win and, above all, team spirit – the essentials of sport – are core values for Prometeon as well.
“Moreover, this collaboration is an important opportunity to enhance brand visibility and experience for our business partners and our people alike.”
Heffernan Tyres is the official distributor in Ireland for the full range of Prometeon tyres, which include the Pirelli, Formula, and Anteo brands.