New head of marketing at Europcar Mobility Group Ireland

Europcar Mobility Group Ireland has appointed Karen McAdoo as its new head of marketing.

In her role, McAdoo will be responsible for leading Europcar Mobility Group Ireland’s marketing strategy and eCommerce revenue performance of the company’s portfolio of car and van rental websites, including Europcar and GoCar.

She will also work closely with the global head office in Paris, France to manage and coordinate all marketing activity across Ireland including pricing, sales, fleet operations and finance.

Prior to joining Europcar Mobility Group Ireland, McAdoo worked as a senior EMEA marketing manager at Google in Ireland and was recently the interim head of channel marketing at the tech company.

McAdoo has over 10 years of experience in the marketing industry working across both the United States and Ireland.

Paul McNeice, head of country for Europcar Mobility Group Ireland commented: “Karen’s extensive experience in planning and implementing marketing and eCommerce campaigns for multinational organisations will be hugely beneficial in her role with us at Europcar Mobility Group, a company with a strong international footprint and leading presence in the Irish market.

“We have ambitious plans to continue expanding and enhancing our range of mobility solutions here in Ireland, providing flexible and convenient transport options for people and businesses across the country – we look forward to working closely with Karen who will help enhance our customer insights and marketing strategy to accelerate our journey as a mobility leader in the vehicle rental and sharing space.”