Today, 29th August, Goodyear is celebrating 125 years of cutting-edge innovations that enable mobility and fuelled its journey forward. It is an impressive milestone by any standards.
The straight-side tyre (1901)
In 1901, Goodyear created the first straight-side tyre. The major innovation in this new tyre design was the addition of a braided piano wire to the tyre’s bead. The wire was cured into the bead, which held the tyre onto the rim with a complicated set of locks.
Since the tyre didn’t curve in to fit the rim, as its forerunner did, it could hold 10 per cent more compressed air, providing a more comfortable ride and improving traction.
Goodyear also adopted the Wingfoot trademark to advertise it; a symbol of the company’s commitment to innovation and quality, and one that is still used today.
The quick detachable tyre (1906)
Goodyear soon started producing the world’s first quick-detachable tyre, which featured a straight-side design that provided a smoother ride due to its increased air pressure, and a resilient rivet fabric that absorbed road shocks and eliminated the issue of tearing at the rim.
The manufacturing process of the tyre meant that, unlike its previous products, it required a new rim. As a result, Goodyear had to target the original equipment market by selling directly to auto manufacturers.
Goodyear’s future was therefore dependent on this tyre, as it was said to be a truly superior product that the company wanted to showcase to the world. To do so, the company launched a bold advertising campaign that featured ads for the “Quick, Detachable, 10% Oversize, No Rim Cut, Straight Side Tire” in American publications.
The Wingfoot Express (1917)
In 1917, Paul Litchfield, a manager at Goodyear’s Akron plant, believed that equipping heavy trucks with pneumatic tyres would enable them to travel long distances, carrying heavy loads with ease.
To test his theory, Goodyear workers embarked on a 1,540-mile round trip from Akron to Connecticut on the Wingfoot Express, a Packard truck outfitted with large pneumatic tyres.
This new and innovative feature came when solid rubber tyres were the norm for short-distance transportation. Despite encountering numerous challenges, the crew persisted and completed the first leg of the journey in 24 days, covering 740 miles.
Improved tyres were immediately available after the trip, and the success of the Wingfoot Express paved the way for long-haul trucking. The trip established the first interstate trucking route by making regular nonstop runs, proving the potential of pneumatic tyres for long-distance transportation.
The first mass produced synthetic rubber tyre (1937)
Goodyear developed and tested the first mass produced, American-made synthetic rubber tyre in 1937, utilising Chemigum, the company’s first synthetic rubber substance, which was patented a decade earlier in 1927.
Goodyear’s tyre factory in Jackson, Michigan, started producing it and the newly introduced Pliolite, a bonding agent that attaches rubber to metal, was integrated into the new tires. Additionally, a new packaging item named Pliofilm was also introduced.