Ben Werth to head UK and Ireland sales teams at ADL

Bus manufacturer Alexander Dennis Limited (ADL) has appointed Ben Werth as group sales and business development director, with overall responsibility for the UK and Ireland sales teams.

Werth joins Alexander Dennis from Wrightbus and the associated FUZE finance company, where he was chief commercial officer and managing director, respectively.

With experience in financial solutions for zero-emission vehicles, Alexander Dennis says Werth will sharpen focus on total cost of ownership while working alongside group commercial director Martin West to deliver a seamless experience throughout the entire customer journey from pre-enquiry to vehicle delivery.

“With the new Enviro100EV and Enviro400EV, Alexander Dennis will set standards for engineering rigour and whole-life value in the UK and Ireland market, while the Enviro500EV opens new global opportunities as cities look for higher passenger capacity in a compact vehicle footprint,” Ben Werth said.

“I’m thrilled with the once-in-a-lifetime opportunity to lead an outstanding team of sales professionals in delivering the added value the next generation of Alexander Dennis electric buses will bring to customers and stakeholders.”