Castrol showcases new brand identity at Automechanika

Castrol used this year’s Automechanika Birmingham to showcase its new brand identity, that will be rolled out across its Castrol Service network from later this year.

The new branding is part of the larger refreshed brand identity that was launched this February.

The Castrol stand at the NEC in Birmingham resembled a Castrol Service workshop, with visitors able to learn more about Castrol’s diverse product portfolio, as well as how Castrol Service helps workshops to attract and retain customers, increase value, and improve operational efficiency.

Also on display was be the M-Sport Ford World Rally Team’s Puma Rally1 WRC challenger and the English Premier League trophy – both highlighting current Castrol sports sponsorships.

Show attendees also had the opportunity to discover the expanding Castrol ON product range, which has been designed to help electric vehicles go further, charge faster and last longer.

Walsh Lubricants is Castrol’s national authorised distributor for automotive, commercial and heavy duty lubricants in Ireland.

For further information on products, specifications, and the latest trade offers, contact its sales team by phone: +353 (0)21 488 9814 or email: sales@walshlubricants.ie.