DAF Heroes programme launched

DAF Trucks has launched its DAF Heroes programme, the online knowledge and skills competition for DAF Technicians at the company’s 137 locations throughout the UK and Ireland.

Developed to recognise the essential role that DAF Technicians play in the network, the company expects an increase on last year’s 540 Technicians to enrol in 2023.

The DAF Heroes winner will receive a cheque for £2,000 and go through to compete in the DAF European Technician of the Year in Eindhoven, Netherlands in April 2024.

Incorporating a competitive element, technicians will answer online questions on current workshop trends and practices, and covering the entire DAF range, both old and new.

Participants are separated into four leagues which are updated throughout the year. Four distinct skill levels have been devised to reflect stages of development and to attract engagement across the network’s demographic.

Spot prizes are awarded throughout the programme, with further rewards for DAF Dealers with the highest engagement.

The live UK final will be hosted at DAF Trucks in Haddenham at the end of 2023 where the top three winners from each skill level will compete to become DAF UK Technician of the Year.

“DAF Heroes is about recognising the truly heroic role that our DAF Technicians play,” said Ian Grant, aftersales director at DAF Trucks. “During the pandemic, our technicians were, quite rightly, lauded for their selfless effort in ensuring the wheels, literally, kept turning for essential services.

“For our customers and for all of us who depend on the goods that trucks deliver every day, our DAF Technicians are the real heroes, often going above their regular duties.

“That dedication remains today for all our customers, with DAF Heroes representing a competitive and rewarding challenge that demonstrates the company’s respect and appreciation for the team.”