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CameraMatics launches iCoach driver training

CameraMatics has bolstered its range of fleet management solutions with the launch of iCoach, an AI-based driver training tool which integrates real-time behavioural data and online driver coaching to improve driver safety and reduce emissions.

Launched today at the CV Show in Birmingham, CameraMatics says its iCoach smart AI technology enables the auto-capture, recording and notifications of driving incidents, triggered by events such as driver distraction and fatigue, and aggressive driving habits including hard braking, acceleration and cornering.

From today, all drivers using CameraMatics can receive access to the iCoach driver safety coaching programme.

CameraMatics claims the introduction of iCoach helps to further differentiate its solutions from the rest of the market, as the first end-to-end coaching solution that not only monitors driving and provides notifications of any incidents during journeys, but also uses AI to interpret data and provide specific coaching that can help drivers to complete journeys as efficiently and safely as possible.

iCoach includes a self-reflective test that provides drivers with insights into how their strengths and weaknesses may contribute to higher risk behaviours.

The video telematics data gathered by the CameraMatics’ platform enables the fleet manager via iCoach to provide a range of coaching modules that focus on helping drivers to make changes to their driving habits.

This reduces their chances of being involved in an incident, and also helps to cut fuel consumption and emissions.

CameraMatics says eco-friendly driving habits tie in perfectly with its desire to ‘Innovate2Zero’, delivering a solution that can help its customers to cut emissions and work towards increasingly stringent ESG targets.

Mervyn O’Callaghan, CEO and founder at CameraMatics, commented: “iCoach is a truly innovative introduction to the telematics market, helping our platform to evolve and deliver even more value to our customers.

“We’re the first company to introduce an end-to-end driver training solution for fleet operators, using artificial intelligence to monitor driving habits and provide the most suitable coaching modules for individuals, and we believe we can help to change driving habits for the better, making the roads safer for all.”

O’Callaghan added: “We’re also proud of the other benefits that iCoach has to offer, with safer and more efficient eco-driving habits across fleets resulting in lower operating costs for businesses.

“Just as importantly for CameraMatics, a small change in driving habits can result in huge benefits when it comes to emissions, with smoother driving, less braking and more moderate acceleration all helping to cut CO2 emissions for individuals and entire fleets.”