WD-40 forges partnership with CD Group
WD-40, the manufacturer of lubricants, greases and cleaners, has forged a new partnership with CD Group, one of Ireland’s leading automotive distributors.
The agreement will ensure WD-40’s entire suite of products ranging from its Multi-Use Product (MUP) to its array of WD-40 Specialist lubricants, greases and cleaners developed for industrial use are more accessible for professionals, tradespeople, mechanics and DIYers right across Ireland.
The partnership also includes popular brands 3-In-One and GT85.
CD Group, one of Ireland’s leading suppliers to the automotive sector, operates an extensive fleet of delivery vehicles operating out of its distribution hubs in Belfast, Cork and Dublin that ensures a comprehensive delivery service encompassing the whole of Ireland.
Terry Knox, CD Group managing director, said: “2023 represents the 60th anniversary of CD Group and what a great way to kick off the year by announcing our new partnership with WD-40.
“We are delighted to have been chosen to distribute the WD-40 products from our sites in Mallusk, Dublin and Cork where they will sit perfectly in our existing stable of premium brands.
“Through our comprehensive delivery fleet we are looking forward to fulfilling orders of WD-40, WD-40 Specialist, GT85 and 3in1 to motor factors throughout the Island.”
Will Marklew, strategic account manager, UK and Ireland, for WD-40, added: “Partnering with CD Group is a key strategic move for WD-40 as we continually push our products, particularly those favoured by professionals working in all trades.
“Our Multi-Use Product sits among some of the world’s leading branded products and our product portfolio is far reaching.
“We are confident CD Group will help further elevate our products throughout Ireland and put them into the hands of professionals in need of specific help to speed up their day-to-day tasks.”