Chinese tyre maker Prinx Chengshan is embarking on a roadshow across mainland Europe over the coming months.
The ‘Prinx Chengshan Truck Tyres Discovery Experience’ is a mobile showroom which will focus on commercial vehicle tyres. It will act as a meeting place between its regional distributors, key clients and end customers.
The promotional tour starts on 21st May in Misano, Italy and finishes in Spain at the final round of the European Truck Racing Championship (ETRC) in Madrid in early October.
The mobile unit will be towed by a Ford Ranger Wildtrack. Product examples and information on the Prinx Chengshan commercial vehicle portfolio await visitors inside the trailer. The highlight among them is the DR606 tyre, which was recently TÜV certified.
Prinx Chengshan says the roadshow will promote its Austone and Fortune tyre brands across the region, the former of which is distributed in Ireland by Euro Tyre Sales.