Van, Truck, Trailer, Bus and Coach Aftermarket News in Ireland

Maxus adds two new dealers to Northern Ireland network

Maxus has announced the addition of two new dealerships to its Northern Ireland network – Greg Mitchell Motors in Strabane, Co Tyrone and Shelbourne Motors in Portadown, Co Armagh.

Both dealerships will now offer dedicated sales, servicing, and aftersales services to Maxus customers.

Speaking about the opening of the two newest dealerships, Mark Barrett, general manager of Harris Maxus said: “We’re thrilled to welcome Greg Mitchell Motors and Shelbourne Motors into our dealer network. The introduction of two new dealerships in Northern Ireland will enhance our sales and aftersales operations in all corners of the UK.

“With the growth of electric vans sales and the popularity of our two flagship eLCVs, the e Deliver 9 and e Deliver 3, we have seen an increased interest in dealers seeking us out to ensure Maxus becomes a flagship brand in their customer and fleet portfolios.

“Last year, Maxus enjoyed a bumper year with a 400 per cent increase in sales, with almost half of all sales being electric. The expansion of our dealer network is key to building on that success for 2022.”

Barrett added: “At Maxus we strive to go the extra mile for our customers and each of our partners has a solid track record in sales, customer service and aftersales. Both Greg Mitchell Motors and Shelbourne Motors are well-regarded dealer groups and will play a key role in expanding Maxus’ presence in Ulster. These are very strong dealerships and we look forward to a long and successful partnership with both in the years ahead.”

The addition of the two new dealerships will bring the total number of Maxus dealerships in the UK and Ireland to 64.

Both dealer appointments follow the launch of a new Maxus dealership in Co Fermanagh, late last year. The Lisnaskea dealership, which is owned by Monaghan Bros opened in October and provides sales, servicing, and aftersales services to Maxus customers in the border county and surrounding areas.

Maxus has been distributed in right-hand Europe by Harris Maxus since 2016. Over the past six years, the brand has gone from strength to strength and having undergone a rebrand in 2020, changing from LDV to Maxus, transitioned into the premium LCV market. The brand, which is manufactured by SAIC, the largest automotive company in China, claims it has been revolutionising the market with its range of electric vehicles in recent years.

In Q3 2022, SAIC Maxus will launch the world’s first, full-size luxury pure electric MPV. The Maxus MIFA 9 will boast a range of up to 520km (323miles) on a single charge with the MIFA acronym reflecting the vehicle’s key attributes: Maximum, Intelligent, Friendly and Artistic.

This is the first car built on the MIFA platform which SAIC has confirmed could also be used for SUVs and pick-ups. It’s expected that the launch of the Maxus MIFA 9 will prompt further growth for the brand and its dealer network.