New Ring area sales manager for Northern Ireland

Ring Automotive has appointed Kevin Petrie to the role of area sales manager for Northern Ireland and Scotland.

Joining from a wholesaler of truck and trailer parts, Ring says Petrie brings a wealth of experience to the company, having worked in the automotive industry for 32 years.

Focusing on trade business, Ring adds that Petrie will use his extensive industry expertise to build and strengthen existing and new customer relationships, demonstrating the benefits of the company’s vast and innovative product range to a varied customer base.

Commenting on his new role, Kevin Petrie said: “It’s been a difficult year for the trade, as there are ongoing challenges affecting the supply chain. This is an issue shared throughout many industries, and with everyday being different, my new role looks set to be challenging and rewarding in equal measure.

“The engagement Ring has with its customers and the support it offers is second to none. Listening to market trends is key and having a close ear to the ground by building strong relationships will enable Ring to continue to meet customer demand.

“I look forward to helping the company adapt quickly and drive new product development in the right direction.”

Jason Smith, general sales manager UK & Ireland at Ring Automotive, added: “Ring is renowned for embracing new technologies and bringing them to market.

“We recognise the importance of engaging with customers to ensure they are kept up to date with these latest product developments and Kevin’s extensive industry experience will enable him to effectively communicate this message.

“We’re sure he will be a fantastic addition to the team.”