Building on its long-standing involvement in motorsport, Goodyear is reinforcing its commitment to the FIA European Truck Racing Championship to become the title sponsor.
From this year, the series will be formally known as the Goodyear FIA European Truck Racing Championship, or Goodyear FIA ETRC.
The Goodyear FIA European Truck Racing Championship provides a platform for the transport industry to demonstrate the performance and durability of vehicles and components, introduce ground-breaking technologies and showcase developments towards a sustainable future.
With eight rounds making up the 2022 calendar, the teams will visit many of Europe’s top circuits proving Goodyear’s tyre technology not only on track, but also within daily transport fleet operations.
In 2021, FIA ETRC continued its movement towards a greener future with the introduction of 100 per cent renewable HVO biodiesel, becoming the first FIA-regulated championship to run on sustainable biofuel. Based on its premium fuel efficiency and low emission on-road product range development insights, Goodyear says it will work closely with ETRA (European Truck Racing Association) to introduce new technologies in the years to come.
Furthermore, Goodyear will share its expertise in developing tyres that deliver exceptional performance in varied conditions while remaining durable and long-lasting with its robust carcass technology.
These performance credentials as well as Goodyear’s advanced tyre intelligence capabilities incorporated in the company’s smart tyre monitoring solutions, are just as important while racing in FIA ETRC as they are for maximising revenue and minimising downtime in daily transport operations.
Maciej Szymanski, marketing director for commercial Europe at Goodyear said: “We are excited to reinforce our commitment the European Truck Racing Championship by becoming the official title sponsor.
“Being the most successful tyre brand in Formula 1 history and official tyre supplier to many leading championships in the world, including World Endurance Championship (WEC) and Nascar, we have a strong legacy in motorsport. This now further strengthened with this first FIA-regulated championship under Goodyear name.”