David Almazán has been named as the new commercial business unit director for Bridgestone North (UK & Ireland).
The tyre maker says Almazán will be responsible for developing and executing the commercial business strategy within the region. He will report to Bridgestone North Region vice president, Andrea Manenti.
Almazán first joined Bridgestone in 2016 and has now made the move to the UK from Madrid, where he served as the company’s commercial business unit director for the South West Region, encompassing Spain and Portugal.
Prior to that, Almazán worked for MAN Truck & Bus, initially as controlling manager and subsequently was appointed as its trucks sales director for Spain.
During his time leading the South West region’s commercial team, Bridgestone says Almazán was “instrumental” in developing its Total Tyre Care programme as well as growing fleet business in the South West region.
He also elevated a “value solution” proposition across all products including agricultural (AG), off-the-road (OTR) and truck bus and radial (TBR).
Almazán said: “I am thrilled to take up this role in a region that has set the benchmark across EMIA for commercial solutions and sales results.
“What is already clear is that we have an amazing team here who are continuing to achieve great things. It’s a pleasure to be joining them and I am really confident of being able to support them with my own knowledge and expertise in the marketplace.
“Our products, services and people are second-to-none and both will be crucial as we move towards a position of mobility solutions leader. There are a lot of opportunities out there and I look forward to supporting the team in seizing them.”
Andrea Manenti added: “David has contributed to deliver consistent results across the commercial business unit, he implemented a new structure that allowed our South West region to offer a more customer-focused go-to-market strategy adapting to a rapidly changing market with decisiveness and high energy
“Additionally his experience in the truck industry will help in building in our region the mindset needed to futureproof our strategy and maximise the collaboration with retail, solutions and Webfleet Solutions to respond to the future needs of the commercial mobility industry.”