TMD Friction added over 800 new products last year
TMD Friction says it last year introduced over 800 new products across its entire brand portfolio, as it continues its drive to provide customers globally with safe and high-quality replacement parts for practically every new vehicle model as fast as possible.
The brake technology manufacturer boasts that despite the challenging market conditions caused by the pandemic, along with supply chain problems, in 2021 it succeeded in introducing 825 new products across its entire brand portfolio – in some cases as the first provider to the market.
The company claims that its role as a series supplier to the leading global vehicle manufacturers helps underpin this success. TMD Friction’s portfolio includes leading brands such as Textar, Mintex, Pagid and Don.
The new products enable TMD Friction workshops and dealerships to offer one of the largest vehicle coverages of all brake lining manufacturers in Europe.
While TMD Friction has increased its proportion of copper-free brake pads, which reached a new peak, it says it also has high coverages of e-platforms covering more than 99 per cent of the European fleet of electric and hybrid vehicles with its aftermarket programme.
This ensures the independent aftermarket can remain competitive with newly introduced models, according to TMD Friction.
Michael Dunkel, director for global category & product management at TMD Friction, said: “To keep up last year’s rapid pace of introducing new products – despite the coronavirus crisis and the ongoing difficulties with supply chains – our entire aftermarket team has demonstrated great commitment day in, day out.
“And this was for a clear purpose: to provide our customers quickly and reliably with the parts they need for brake repairs or maintenance to new vehicle models.”
Dunkel added that the company has received positive feedback from its customers. “We are getting good feedback from our customers for our efforts. The Textar, Mintex and Don brands cover the European fleet better than the competition, and we are also setting high standards in availability and delivery reliability,” he said.
“Thanks to our well-stocked central warehouse in Leverkusen, we can assure our customers of a robust, rapid and environmentally friendly supply chain,” Dunkel added.