Sailun Tyre Europe is set to exhibit at two forthcoming trade shows for the commercial vehicle sector.
In conjunction with its Irish and UK truck tyre distributor, Kirkby Tyres, Sailun will have feature at the Commercial Vehicle Show being held at the NEC, Birmingham between August 31 and September 2.
Stephan Cimbal, Sailun Tyre European marketing director, commented: “We view this as a very smart initiative – we are committed to advancing the current success of our partnership with Kirkby, and view the CV Show as an important element of increasing Sailun brand awareness, developing relationships, and ultimately, improving our already-impressive TBR tyre market share.”
In addition, Sailun Tyre has also committed to exhibiting at NUFAM 2021 in Germany, which is once again returning to the Karlsruhe Messe from September 30 to October 3.
Sailun Tyre will be exhibiting and displaying both its core brands, Sailun, alongside its sister brand, RoadX.
Sailun Tyre business development manager for the DACH region, Andy Wilmsmeier, added: “We first exhibited at NUFAM two years ago, with considerable success.
“Our stand generated a lot of traffic and brand interest and resulted in the development of key partnerships and a regional network of brand dealers – we aim to develop these relationships, enhancing and improving our network – and raising the profile of our brands, our applications, and our unique product technology.
“In addition, after many months, it will be great to welcome visitors on a face-to-face basis!”