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Kevin Burke Tyres signs BFGoodrich wholesale deal

Kevin Burke Tyres (KBT) has formalised its distribution partnership with BFGoodrich, signing an initial three-year agreement.

This will see it supply BFGoodrich tyres across the whole of Ireland until at least mid-2024 – with the option to extend for a further two years.

The deal covers the full range of BFGoodrich car, van, SUV and 4×4 tyres, which are stocked in the firm’s warehouse facility in Athenry and offered for next-day delivery using its own fleet of vehicles.

KBT already supplies around 40 sub-dealers across Ireland and expects this number to rise year-on-year – backed by a commitment to growing its investment in stock in line with market demand.

Kevin Burke (right), Managing Director of Kevin Burke Tyres, together with members of his team and the firm’s latest BFGoodrich-liveried delivery vehicle.

Commenting, Kevin Burke, managing director of KBT, says: “Tyre dealers now know we are the people to come to for BFGoodrich product, and we’ve invested heavily in holding the right levels of stock to ensure consistency of supply. Plus, with our own fleet, we can deliver the tyres quickly.

“Demand has been incredibly strong in recent months. The 4×4 ranges literally sell themselves, such is their reputation in the market. Plus, we are finding that once a customer has fitted BFGoodrich, they won’t have anything else on their vehicles.

“As a direct result, sales of the BFGoodrich Advantage and Advantage SUV tyres are starting to really ramp up too.”

KBT already supplies around 40 sub-dealers across Ireland and expects this number to rise year-on-year – backed by a commitment to growing its investment in stock in line with market demand.

Established in 1995, Kevin Burke Tyres has evolved from a tyre retailer catering for the local area, to one of Ireland’s largest wholesale tyre providers. In 2019 the firm relocated into a purpose-built facility located beside one of Ireland’s largest road networks.

The BFGoodrich brand is widely recognised as a world leader in off-road tyres, having first started manufacturing in Akron, Ohio, in 1870.