Opel Ireland has become the new, exclusive car partner to the IRFU, in a three-year Irish rugby sponsorship agreement spanning both the men’s and women’s international teams.
The partnership sees Opel providing a fleet of new Opel passenger cars and light commercial vehicles to IRFU personnel during the course of the agreement.
Effective July 1, Opel’s partnership benefit will include numerous in-match and digital branding opportunities and player appearances, kicking off on July 3 at the Ireland v Japan Vodafone Summer Series home match.
The official launch was marked at the Aviva Stadium, attended by Irish rugby players Hugo Keenan and David Kilcoyne, James Brooks, managing director at Opel Ireland and Michael Collopy, chairman of commercial and marketing committee, IRFU.
James Brooks said: “We are delighted to be the vehicle of choice at the IRFU. Our announcement has come at the crux of one of the most important years in our brand’s 160-year history.
“Indeed, 2021 marks a new era for Opel, when we bring to market a whole host of new models, deliver a completely new Opel design direction, and continue the rapid roll out of our electric car and van range. Our partnership with the IRFU is the perfect platform upon which we can build the Opel brand in Ireland.”
Michael Collopy added: “We are proud to welcome Opel as a sponsor and official car partner. Opel is a renowned and trusted brand in Ireland with a rich and deep heritage and I know the Irish rugby supporter will join me in welcoming them to the rugby family. We look forward to our journey together.”