First Line supports Cole Trucksport in 2021
First Line is back on the British Truck Racing Championship (BTRC) circuit for 2021 as it continues its partnership with Cole Trucksport for the latest British Truck Racing Association (BTRA) season.
The company is once again supplying its premium quality Borg & Beck brake pads and discs for the Cole Trucksport team truck, ‘the Beast’, to give it the required stopping power in this year’s races.
Cole Trucksport (CTS#41) is made up of father and son drivers, Simon Cole and Archie Handy. Simon is racing the Beast in the BTRC, which began on June 5-6 at Brands Hatch. Archie will be competing in the BRSCC Fiesta Junior Championship for the first time, hoping for a top 10 finish.
Borg & Beck’s stopping power has meant that the Cole Trucksport racing team has fitted the brand’s Braking products time and time again to their truck to help deliver success on the circuit. They have also chosen to fit Borg & Beck braking on Archie’s car for this seasons BRSCC event, alongside other premium quality Borg & Beck and First Line products.
Global marketing director at First Line, Jon Roughley, comments: “Supporting Cole Trucksport is an effective way of demonstrating how Borg & Beck Braking products perform under extreme conditions.
“We’ve revived our partnership again this season to put our Borg & Beck Braking range to the test and to endorse what we have always said about the brand. We wish Simon, Archie and the rest of the Cole Trucksport team (CTS#41) good luck for a successful season!”