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New sales director UK & Ireland at Alexander Dennis

Alexander Dennis Limited (ADL) has appointed Martin Brailey to the role of Sales Director UK & Ireland.

Martin Brailey

Brailey has 30 years’ experience in the bus and coach industry, the last 13 of which have been in the role of sales director for London, where ADL says he built a strong reputation and played a key role in significantly increasing its market share.

He has been promoted to the role previously held by Arthur Whiteside, who retired towards the end of 2019.

ADL says Brailey will be supported by a strong management team, including Richard Matthews, who will continue to lead the retail sales team, and Keith Watson, who will continue in his sales development role ensuring technology developments are aligned to customer requirements while also taking a more active role in overseeing a number of key accounts.

Additionally, the firm says Billy McFie will relinquish some of his back office duties to play a lead role in ensuring the sales team and ADL customers are provided with the optimal financial and commercial packages to suit their requirements.

ADL president and managing director, Paul Davies says: “This is an exciting development for Martin and the team as we refocus following the impact of the coronavirus pandemic on our industry.

“I am confident we have the right team in place to support our customers and partners to build back the bus industry, encourage passengers on board and help the nation to get moving again.”