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History in the braking with Mintex

Global braking manufacturer TMD Friction recently tasked UK-based PR firm Pure Agency with creating a new marketing and advertising campaign for its Mintex brand.

Entitled ‘History in the Braking’, the campaign aligns with Mintex’s rich motoring heritage, which dates back to 1908.

Pure Agency crated a series of images from a shoot it carried out at the Goodwood motor racing circuit near Chichester, using the Mintex van and a range of old cars, including a Jaguar D-Type (pictured above).

Gary Dooley, director of Pure Agency said: “Such a great project – we created a suite of images for a global ad campaign for TMD Friction for their Mintex brand – shot on location at Goodwood Motor Circuit and featuring some amazing vehicles.

“Our post production team gave the images a bit of a retro feel with the use of some computer trickery.”

With more than 100 years’ experience, Mintex provides a complete aftermarket braking solution for millions of vans and cars around the world. Over this time, Mintex has consistently demonstrated a commitment to ongoing product development and is the name behind the brakes, keeping families and motorsport champions safe every day.