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Customer support drives DAF Trucks to further success

DAF Trucks in both the UK and Ireland has attributed outstanding service & parts support from its dealer network to the company’s growing market shares in both jurisdictions. In the UK, this is reflected by the latest record 32 per cent market share above 6.0-tonnes GVW in 2020, rand another record 31.6 per cent share of the Heavy truck market above 16-tonnes GVW.

Overall figures mean DAF Trucks continues its impressive dominance of the UK truck market for an uninterrupted 26th year, with DAF UK saying the built in Britain brand now accounting for almost one-in-three truck registrations over the past 24-months.

There was also notable success in Ireland too where DAF achieved 19.8 per cent share above 6.0 tonnes, up from 18.3 per cent in 2019, taking DAF to third place in the market. DAF achieved a 21.3 per cent share of the market 16.0-tonnes GVW and above, and 12 per cent in the 6-to- 16.0-tonnes GVW segment.

Set against the backdrop of last year’s public health emergency, DAF Trucks cites its response to operators’ demands via the DAF Dealer network and its aftersales portfolio as instrumental to its ongoing performance in both the UK and Ireland.

In Ireland, DAF reported growth in parts sales during 2020 despite the Covid-19 restrictions. It also says that it is continuing with its ambitious growth plans for both DAF and TRP expansion during this year. In the UK, DAF Genuine and TRP all-makes truck and trailer brands, had results approaching their 2019 levels.

Performance by International Truck Service’ (ITS) or DAFaid in the UK, the industry benchmark roadside recovery service from DAF Trucks, was arguably the company’s most impressive achievement in 2020. In the UK alone, DAFaid says that it handled 82,500 calls, attended almost 66,000 roadside issues, fixing 80 per cent of these within 90-minutes of the initial call. It is notable that even during the first lockdown no jobs were refused. Meanwhile, the DAF Dealer network in the UK carried out 26,000 MOTs for customers, claiming a first-time-pass-rate just short of 98 per cent.

Another interesting statistic was that PACCAR Financial, DAF Trucks in-house vehicle finance division, tells us that it also went the extra mile in 2020 in support of operators suffering the effects of the coronavirus pandemic. Thanks to the financial strength of the organisation, PACCAR Financial was able to restructure over 5,000 contracts to ensure operators retained their assets and fulfil their own commitments to customers. PACCAR Financial also arranged funding on over 30 per cent of all new DAF vehicle sales in 2020.

The DAF LF, CF and XF models are built in England at Leyland Trucks in Lancashire, producing almost 13,000 vehicles in 2020.

Finally, it says that DAF Trucks’ substantial training output received particular focus in 2020 and, despite the pandemic, all DAF Technician training switched to virtual classroom training to ensure the DAF Dealer network maintains its benchmark levels of skill and competence. DAF training in Ireland is tied in with UK, with most Irish training taking place within Ireland.