Continental Tyre Group has appointed Mike Leedham as its new off-the-road (OTR) sales manager.
Leedham will be responsible for developing Continental’s OTR business in the UK and Ireland, as the company continues the development of its earthmover tyres, launched to the market in 2016.
He joins Continental with over 35 years of experience in the construction and earthmover industry.
Continental says Leedham’s focus will be to ensure its customers’ unique requirements are fully understood.
Leedham said: “These are complex sectors where we will be able to provide customised all-round solutions, combining high performing tyres alongside valuable digital solutions.
“I am keen to further Continental’s customer offering, reflecting our position as a tyre provider with a flexible and supportive partnership approach.
“I firmly believe that it shouldn’t just be about the product supplied but about the customers overall experience.”
“Continental has fantastic quality products and I look forward to working with their customers to provide the same quality support.”
Commenting on Leedham’s appointment, Rebecca Shedden, general sales manager for Continental Specialty Tyres, said: “We are thrilled to have Mike on board. His role will see him engage with all levels of the business – network partners, industry bodies and ultimately the end user.
We know his experience and knowledge in this sector will support Continental’s market position in the material handling and earthmover sectors.”