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Triangle and Euro Tyre Sales an enduring partnership

Euro Tyre Sales introduced the Triangle brand to Ireland back in 2003. The brand has been on a steady growth trajectory in Ireland ever since, writes John Loughran.

The partnership between Euro Tyre Sales and Triangle Tire, was forged back in late 2002, when Paddy Greenan, Managing Director of the Co. Cavan based distributors visited a trade show in China.

Paddy Greenan, MD, Euro Tyre Sales

Back then, it wasn’t common place for Irish distributors to attend trade shows in China, so in many respects the trip was a journey into the unknown.

Paddy soon discovered that most of the exhibitors did not have English speakers on their stands, which made the prospect of doing business practically impossible.

However, that wasn’t the case when he visited the Triangle stand, which was looking for distributors in Europe at that time.

It was a fortuitous meeting for both parties as Paddy explained: “We didn’t really get anything else out of that show, except making contact with Triangle.”

Paddy was impressed by what he heard on the stand and in a follow up visit to China, he toured the company’s manufacturing facilities and admitted to being “blown away by the state-of-the-art factory.”

Indeed, that wasn’t Paddy’s last visit to Triangle, and he continued making twice yearly visits up until 2017, when the brand opened up a European head office in Milan, Italy.

During these annual Spring and Autumn visits, Paddy built on the relationship, to the point where Euro Tyre Sales is now recognised as one of the leading Triangle distributors in Europe. Euro Tyre Sales became one of the first Triangle Tire distributors in Europe, when it began importing the brand’s range of truck tyres in early 2003.

Two years later Euro Tyre Sales added Triangle’s range of PCR tyres, before adding the OTR range in 2006.

Through an unparalleled commitment to quality and innovation, world-class research and development and state-of- the-art production facilities, Triangle Tire has continued on its growth path and it is now reported to be the fourth largest manufacturer of OTR tyres globally, holding a double-digit of the European OTR market. Triangle has an impressive list of Original Equipment fitments from leading machinery manufacturers including Caterpillar, Volvo, Hyundai, Komatsu and Hitachi, demonstrating full confidence in brand’s reliability.

Indeed Triangle Tire is a regular recipient of Caterpillar’s Supplier Quality Process Award, which confirms Caterpillar Quality Management System supplier certification. Triangle has a full range of OTR tyres from the standard E3/L3 sizes for articulated dump trucks and loaders up to E4 sizes for rigid dump trucks and L5 sizes for large loaders working at quarry face.

The company’s OTR tyres provide superior traction and a long service life, as well as enhanced puncture resistance due to the advanced radial design. Continuity of supply, quality and reliability of the product range and the low cost per hour of Triangle OTR tyres, when compared to competing tyres has been the brand’s key selling points in Ireland for many years, according to Paddy. The Triangle brand has benefitted from partnering with Euro Tyre Sales and its select network of tyre retailers in the Republic of Ireland and Northern Ireland for many years. Triangle OTR customers avail of high levels of customer service as well as technical and fitting knowledge through the dealer network, which offers 32-county coverage.

The company, which employs more than 6,400 people worldwide, sells tyres to more than 170 countries and is certified according to ISO-9001 and ISO-14001 as well as QS9000.

Closer to home, the brand’s success in Ireland is driven by the Euro Tyre Sales team and its network of distributors, who have represented the brand through the economic peaks and troughs that have affected the country over the past 17 years.

For more information contact Euro Tyre Sales on 049 952 4122.