Automotive Brands has now introduced essential hygiene products under the Power Maxed brand.
Despite the disruption and impact caused by Covid-19 Automotive Brands has achieved considerable improvements in its capabilities with significant investment into the brands and staff behind it. This strategic progress and investment has allowed the newly created hygiene range to become a core part of the Power Maxed range now and into the future.
The impact of the disruption was partially negated by a significant growth in online sales and by converting existing production capabilities to cater for anti-bacterial products such as surface cleaner, hand soaps and washes. As the key markets began to re-open Automotive Brands has continued to see improving positive sales trends.
With the implementation of new production lines, machinery, and knowledge this has allowed Automotive Brands to cater for the high demand of hygiene products and continue with manufacture of much needed products such as hand sanitiser.
Automotive Brands has successfully introduced 24 new part numbers into the range including:
- Anti-bacterial surface cleaner
- Anti-bacterial hand soap
- Alcohol hand spray
- Alcohol hand gel
- Automatic wall mounted dispensers & Brackets
Automotive Brands trade sales manager Luke Andrews said: “Our teams has responded admirably to the challenges of Covid-19 and our priority remains the health and safety of our staff, customers and suppliers.
“We have reacted quickly to the substantial challenges posed and the subsequent retail shutdowns around the world. We have seen significant growth and show exceptional agility in keeping our operation working in a safe environment.
“During this pandemic, we have not stood still and have continued to increase our investment in the Power Maxed brand, new product pipeline and making our operations more efficient, we believe this investment, together with our strong ethic secures future growth and we remain confident in our position.”
Automotive Brands is now well positioned to support its customers’ needs during the accelerating trends and demand for hygiene products along side its existing ranges of automotive chemicals, additives, valeting and repair products.