Continental Tires bundles sustainability activities in new department

Continental Tires has bundled all activities and projects regarding sustainability in a newly created department as part of its ‘Vision 2030’ strategy program.

Back on April 1, head of sustainability at Continental Tires, Claus Petschick took leadership of the firm’s strategic direction and worldwide steering of all sustainability projects.

Claus Petschick

He reports directly to Christian Kötz, head of the tyre business area and member of the executive board of Continental AG.

Petschick has worked at Continental for over 30 years, initially holding various positions in R&D and product development for the original equipment business before assuming the management of the tyre plant in Hanover-Stöcken in 2007. Most recently, the 58-year-old construction engineer was responsible for global quality assurance within the tyre sector as vice president quality management for over 10 years.

Christian Kötz commented: “With the creation of a dedicated sustainability organisation under the leadership of Claus Petschick, we are consolidating our far-reaching activities and research projects and underscoring our commitment to further systematic expansion of sustainable business models and innovative products and services along the entire value chain.

“We are confident that sustainable and responsible management enhances our capacity for innovation and our future viability, and that we can make an important contribution to society and toward shaping our future through our commitment.”

Continental stated that sustainable and responsible management has been an integral part of its corporate strategy and development for many years.. The focus of the sustainability strategy is on the four strategic topics of climate change mitigation, clean mobility, circular economies, and sustainable supply chains.

In order to make the tyres of the future even more energy-efficient and environmentally friendly in terms of production, use and recyclability, Continental is systematically investing in the research and development of new technologies, alternative materials, and environmentally compatible production processes.

This includes, for example, the extension of product service life through retreading. Back in 2013, Continental already built the globally unique ContiLifeCycle plant in Hanover, Germany, for this purpose. Here, specially designed machine fleets with integrated retreading systems set new standards in the field of tyre recycling.

A further central concern for Continental is to cease importing natural rubber exclusively from the tropics, but to produce it as close as possible to the tyre plants in order to prevent the ongoing deforestation and reduce the CO2 emissions generated through long transport routes.

In future, the multiple award-winning, long-term Taraxagum project from Continental and the Fraunhofer Institute for Molecular Biology and Applied Ecology (IME) will supply natural rubber from dandelion plants, which can be used for producing motorcycle, car and commercial vehicle tyres. The Urban Taraxagum bicycle tyre is Continental’s first series-produced tire manufactured using natural rubber from the dandelion plant.

Continental is also a founding member of the Global Platform for Sustainable Natural Rubber (GPSNR), an association of the major players in the natural rubber sector from business and civil society, who are working jointly to improve global sustainability in the natural rubber sector.