New Bridgestone Ecopia H002 to help fleets lower total cost of ownership

Bridgestone has launched its latest generation of fuel-efficient Ecopia tyres. Applying an innovative pattern concept and newly developed compound technology, the new Ecopia H002 tyres enable long haul fleets to reduce their total cost of ownership through best-in-class fuel efficiency – with no compromise on mileage. They also achieve outstanding wet-weather performance and offer year-round convenience through full compliance with European winter legislations.

At 30 per cent of all expenses, fuel is by far the biggest operating cost for long haul fleets. And not just that, the industry today is also faced with increasingly challenging EU CO2 emission regulations and the recurrent concerns for road safety especially in bad weather conditions. The latest generation of Ecopia tyres have been designed to answer these everyday challenges.

The new Ecopia H002 achieve best in class fuel efficiency through an EU label A-A-A grade combination in steer, drive and trailer. By using new Ecopia tyres on steer, drive, trailer axles, an average long haul fleet would be able to make more than a €200,000 saving per year on fuel costs and reduce their CO2 emissions by 546 tonnes per year.

And alongside the benefits in fuel efficiency, the latest generation of Ecopia tyres are also designed to keep trucks going and drivers safe in highly challenging wet-weather conditions. The tyres offer best in class wet traction that outperforms all competitors – as tested and proven by TÜV SÜD. The new Ecopia also achieved outstanding ratings for wet grip, with a EU label B-B-B grade combination in steer, drive and trailer.

And beyond just wet weather, the new Ecopia generation are fully winter ready as the only tyres for long haul fleets with 3PMSF and M+S markings available in all positions throughout the vehicle. This means that the range is compliant with all winter legislations across Europe and fleets can therefore enjoy convenience and peace of mind throughout the year.

The new generation of Ecopia tyres has also been certified by TÜV SÜD Tyre Test Mark for its quality and safety. This achievement applies to each individual tyre: steer, drive and trailer.

New Ecopia H002 is currently available in 315/70R22.5, 315/80R22.5, 385/55R22.5 and 385/65R22.5 sizes. The full line-up, including 60’ series, will be completed in 2019 to cover all main long-haul sizes.

The new Ecopia range is the latest initiative in Bridgestone’s holistic approach to maximising the fuel efficiency of its fleet customers. Combined with Bandag’s fuel-smart retread line FuelTech®, the tyre monitoring system Tirematics and the comprehensive tyre management service for commercial fleets, Total Tyre Care, Ecopia H002 can provide customers with peace of mind as they look to reduce operational costs.

Paolo Ferrari, CEO and President of Bridgestone EMEA, Executive Vice President of Bridgestone Corporation, said: “At Bridgestone, through our strong customer-centric approach, our large and growing service network and insights delivered by our ‘Total Tyre Care’ tyre management systems, we understand the needs of fleets better than anyone else. In an industry and world in rapid transformation, fleets are increasingly looking for efficiency, sustainability, safety and convenience. Co-created and tested over 14 million kilometres with key fleet customers across Europe, the new Ecopia H002 tyres will enable our customers to achieve all four by reducing operational costs, C02 emissions and providing consistent performance all year round.”