‘Services before product’, says IVECO chief

IVECO last week launched its new S-WAY heavy truck to the world, marking a ‘strong shift’ towards integrated transport solution in which the services around the product becomes more important than the product itself.

Adding to the brand’s WAY heavy range, the S-WAY is being positioned as a truck for the decade ahead and has been developed to deliver a complete package of features and services focused on the driver, on sustainability and on an advanced level of connectivity-enabling new customised services.

Launching the truck, Gerrit Marx, President Commercial and Speciality Vehicles at IVECO’s parent company CNH Industrial, said, “We want to become the easiest-to-work-and-innovate-with truck OEM for our suppliers and customers, while tailoring our vehicles around a driver´s life, which today is more than just the route he travels.

“Sustainability also entails our responsibility to make this job, which is crucial for our society, a more attractive and enjoyable one… which goes beyond just adding leather and wood applications.”

The new IVECO S-WAY builds on the outstanding sustainable performance of the brand’s heavy line, achieving further reductions in PM, NOx and CO2emissions as well as lower TCO by coupling the exclusive HI-SCR after-treatment system with the Hi-Tronix transmission, and the multiple fuel-saving solutions such as the Smart EGR.

For logistics operators wishing to run a ‘green’ fleet, the IVECO S-WAY Natural Power remains the only LNG truck offering a range of up to 1,600 km for long haul missions with 460 hp. With this vehicle, operators will benefit from all the advantages of natural gas, the only immediately available low-emission alternative to diesel in the heavy segment, which delivers Particulate Matter emissions 99% lower than diesel, 90% less NO2 and, with biomethane, CO2 is 95 per cent lower, near zero.