Michelin Exelagri dealer hat-trick for Scottish firm

Scottish tyre firm, Soltyre has gained Michelin’s agricultural seal of approval for its new Airdrie dealership, marking a major achievement for the tyre specialist with all three branches now members of the pan-European Michelin Exelagri network.

Soltyre’s Airdrie branch opened its doors in May 2018 and follows in the footsteps of its sister site in Brechin, which passed the 48-point Michelin audit within a year of opening its doors in January 2018. Soltyre’s first centre in Dumfries gained Exelagri accreditation in 2013, after opening 12 months earlier.

Alan Smith, Managing Director of Soltyre, says: “The Airdrie depot is in a prime location in the central belt of Scotland, right next to the M8. If customers need our 24-hour call-out service, they can be reassured we will meet Michelin’s high standards for response times, even during the peak harvest period.”

Formed in 2004, the Michelin Exelagri dealer network includes more than 50 locations across the UK and Republic of Ireland, and more than 800 throughout Europe.

A position in the Michelin Exelagri network is achieved when a dealer can demonstrate it is amongst the best in its field, passing a rigorous quality audit which ensures they can offer the support needed to help farmers extract the maximum performance from their tyres.

The audit looks at all aspects of the dealer’s operations, from staff training to the quality of advice available. Dealers must also demonstrate its expertise in everything from ballasting and tyre repairs, to axle alignment and calculating pressure recommendations.