Tyre manufacturer BFGoodrich has expanded its pan-European Off-Road Centre network into Ireland for the first time, as part of plans to work more closely with local tyre dealers recognised for their off-road tyre expertise.
The move saw 13 Irish dealerships attend the two-day launch event at Kilkea Castle in Co. Kildare, which included a detailed training induction, product briefing and a glimpse at some of the brand’s plans for the coming 12 months.
The second day saw dealers get to improve their off-road driving techniques at nearby Terrafirma Training, a dedicated 4×4 school, with a fleet of vehicles sporting BFGoodrich All-Terrain T/A KO2 tyres and the newly launched Mud-Terrain T/A KM3.
Commenting on the decision to join the network, Thom Fox, owner of Ballinasloe Tyre Centre in Co. Galway, explains: “We’ve had BFGoodrich in our brand portfolio for a long time. It’s always been popular for both multi-purpose vehicles and dedicated off-roaders, particularly in the farming sector. Joining the network makes total business sense for us.”
Mike McGrath, owner of Safeway Tyres in Ennis, Co. Clare, comments: “BFGoodrich is a premium professional 4×4 brand and as a dealer, it’s the one you want to be associated with. The launch of the network is great news for Ireland and aligns perfectly with how we run our business; offering the best advice, products and backup to our customers.”
BFGoodrich has plans to expand the network further, with dealers looking to join being required to have existing off-road expertise. They must also participate in local 4×4 events, record strong 4×4 tyre sales and take part in official BFGoodrich training, to ensure they can continue to provide expert advice to customers.