Van, Truck, Trailer, Bus and Coach Aftermarket News in Ireland

Ford F-Max launched and already International Truck of the Year

The all-new Ford Trucks F-Max was just launched last week at the 67th IAA Commercial Vehicles in Hanover, Germany. The F-Max takes its name from Ford’s legendary F Series, and Ford says it stands out in terms of its size, high level of comfort and durability.

These attributes helped the F-Max win the International Truck of the Year award, according to Ford.

It is adjudicated by 23 judges from 23 European countries and was announced last week in Hanover.
This award marks outstanding success for the new F-Max. The F-Max will set a new benchmark and will make a name for itself among the leading global brands in the heavy commercial segment.

The new F-MAX was designed and tested by 500 Ford Otosan engineers over a five-year period. Tests were carried out in 11 countries on four continents using 233 prototype units. This involved 15,500 hours of lab testing and 5 million kilometers of road testing.

“Ford Trucks has a very challenging promise. Saying “sharing the load” as a brand promise, we commit our self to understand customers’ needs and share all kind of loads that they might have.” Haydar Yenigün, CEO of Ford Otosan told

He added: “We developed our new tractor with Ford’s principles of comfort, power, efficiency and technology at its heart. To ensure that the design guarantees the most, in terms of efficiency and practicality, we examined every part and every detail over and over again.”

Ford claims that the F-Max offers comfort and luxury with its 2.5m-wide cab along with its modern design and driver-focused approach. The design of the cockpit-style dashboard ensures all functions are within easy reach. Even minor details are incorporated to enhance the pleasure of the driving experience. The sense of spaciousness in the cab is key.

The F-Max provides all of this with its flat floor providing 2160mm of floor-to-ceiling height and 260 mm of seat adjustment. Furthermore, Ford says that the F-Max offers drivers very generous airplane-style patented storage, and an innovative and groundbreaking 90 degree foldable upper bed. And Ford claims that it even has a braking feel that is similar to that of a car.

In addition, the blue oval brand says that it offers best-in-class NVH and interior quietness thanks to its best-in-class torsional cab stiffness, lower engine noise and sound absorptive trim design.

The new F-Max offers a range of storage that is roomy and easily accessible. Airplane-style over-bed storage, spacious overhead storage and exterior storage areas are on both sides of the vehicle and Ford says that they are all easy to use and easy to clean.
It adds that the vehicle’s three-level door opening angle means that when it comes to getting into and out of the cab, the F-Max amongst the leaders. And the fully sealed and water/dust-proof step cover make drivers feel that they are stepping into their own homes.

Ford tells us that powered interior lightning controls from the bed area and driver compartment, automatic climate control systems and steering wheel adjustment features all offer comfort in the cabin. A mini fridge and coffee maker included in some models offer drivers additional comfort. The F-Max also offers a 90 degree foldable upper bed, an inclined head frame on lower bed, comfortable and large bed mattresses, a remote control unit in the bed area which provides an ideal area for drivers to relax when taking a break.

Sitting in the cab of the new F-Max at the IAA, a Ford team member told me that the driver’s seat provides maximum comfort. This top-of-the-range seat with a 260mm adjustment range, high-quality, breathable fabric and ergonomic design provides optimal lumbar support on the road.

He also explained that power & efficiency cost of ownership is a key factor for the new F-Max. It covers the three areas of cost of ownership. Production and product development combined with increasing vertical integration give Ford Trucks a competitive edge in terms of its cost base.

The new F-Max offers a high performance engine with 500PS, 2500Nm and 400 kW braking power. Claims made include superio aerodynamics, powertrain calibration and technical features also ensure outstanding performance in terms of fuel consumption with a 6 per cent margin of improvement over previous models.

Technical features include E-APU technology, eco-roll function, predictive cruise control (Max Cruise). Up to 7% reduced maintenance costs and long service intervals reduce the total cost of ownership. F-Max’s Ecotorq engine offers maximum performance and minimum fuel consumption under any road conditions.

A 12-speed ZF automated transmission and different drive modes such as Eco-Mode and Power-Mode help optimize fuel consumption. The new F-Max is also empowered by a variable-geometry turbocharger, a water pump and compressor with multiple working speeds, 400 kW engine brake power which achieves 1000 KW total braking power with the optional intarder.
Ford Trucks says its cutting-edge technology offers revolutionary ‘’ConnecTruck’’ with the new F-Max. ConnecTruck technology offers wide-ranging benefits. These include remote monitoring of the vehicle using remote diagnostic and over-the-air software. The special topographic map means that F-Max is able to analyse road conditions, allowing the vehicle to drive at optimum speeds, thereby reducing fuel consumption by up to 4 per cent.

FMS Integration allows the ConnecTruck Module & Ford Trucks cloud to act as a data gateway for third-party fleet management systems to access selected vehicle data.

Ford adds that the F-Max offers drivers invaluable assistance on the road thanks to features such as Adaptive Cruise Control, Predictive Cruise Control (Max Cruise) with speed tolerance choices, Advanced Emergency Brake System, Hill Launch Assist, Lane Departure Warning, Adjustable Speed Limiter Device and Electronic Stability Control.

The 8” TFT colour wide cluster screen allows everything from tire pressure, temperature status to driver evaluation functions to be displayed on the same screen. Control switches on the leather steering wheel allows the driver to navigate between cluster screens. Truck-specific embedded navigation, web link and Apple CarPlay implementation, Bluetooth connection functions are presented within the 7.2” LCD multimedia soft touch screen.

The F-Max’s impressive headlight design illuminates the road more brightly, making sure nothing escapes the driver’s line of vision. Attractively designed maneuver-assist lighting, LED daytime running lights and optional LED also enhance the vehicle’s lighting features.