Federal-Mogul Motorparts’ Champion brand has developed a new YouTube channel, Champion EU. The videos are aimed at providing short, informative and useful content to a wide public audience, encouraging them to use a professional technician to properly maintain their vehicle.
The Champion EU YouTube channel currently has a selective number of videos covering spark plugs, glow plugs, glow plug control units, filters, lighting, braking and wipers. The content itself ranges from useful ‘how to’ guides through to coverage from Champion events. The channel will provide videos in different languages for Europe, the Middle-East and Africa.
“Video is rapidly becoming one of the most prominent and important ways in which we communicate,” explains Ronald de Wilde, Brand Marketing Manager, Champion.
“We wanted to be able to help our customers resolve problems or receive news in a quick and meaningful way. With these short videos, we are able to answer many questions they may have and provide further insight into Champion’s products and about the brand itself.”
The videos are designed for educational purposes and to motivate end-users and mechanics to see professionals correctly install the products for proper fitment and maintenance. They aim to provide practical tips to those who already have some technical automotive experience but are open to novel learning opportunities. New videos will be uploaded regularly, so users are encouraged to subscribe to the channel for regular updates and the latest information.
To watch the latest Champion videos now, visit the Champion EU YouTube channel,
The videos will also be made available through regional websites and Garage Gurus, Federal-Mogul Motorparts’ world-class, free technical training platform. The videos will also be available to embed within customer websites.
Champion is Federal-Mogul Motorparts’ complete service brand with an offering that includes ignition, braking, filters, wipers and lighting.