Bridgestone launches new all-season touring tyre in Ireland

Bridgestone has designed and launched its Weather Control A005, the all-season touring tyre, to meet the needs of consumers who are looking for year-round convenience and safety.

“For drivers who want to stay in control, with the same tyres, all year round regardless of sun, rain or occasional snow, we wanted to design an all-season tyre that keeps them going without compromising safety. This is what we achieved with the Bridgestone Weather Control A005”, explains Laurent Dartoux, Chief Strategy & Marketing Officer at Bridgestone EMEA.

All-season tyres are particularly necessary for drivers on Irish roads due to the changeable conditions. Colm Conyngham, Marketing and Public Relations Manager for Bridgestone said, “With the potential for four different seasons in one day, drivers on Irish roads need to be prepared for a range of road conditions. This is exactly what Bridgestone provides for with the Weather Control A005.”

Before beginning on the design, Bridgestone conducted research into the needs and expectations 15,000 end-users held for an all-season tyre, while also questioning them about their day-to-day driving challenges.

“Drivers want to be confident that their all-season tyres are capable of handling different kinds of weather conditions, but the research showed that safety in wet conditions was the primary concern for European consumers”, said Dartoux.

Independently tested and certified by TÜV SÜD, one of Europe’s most respected independent automotive testing institutes, Bridgestone says that the Weather Control A005 outperformed the leading competitor on the market for braking in both wet and snowy conditions. The Bridgestone Weather Control A005 has also been awarded the best-in-class, EU label A-grade for wet grip and C-grade for rolling resistance (with some selected sizes even achieving the B-grade in rolling resistance).

The Bridgestone Weather Control A005 is legally compliant 365 days a year thanks to its qualified performance on snow, certified by the 3 Peak Mountain Snow Flake (3PMSF) marking. It also goes the distance, offering the same great mileage as Bridgestone’s premium summer touring tyre, Turanza T005, according to the company.

The highly qualified engineers and chemists at the Bridgestone Technical Centre in Rome, Italy, are responsible for the design of the Bridgestone Weather Control A005. The tread design features a V-shape layout, innovative ‘Z’ side shape and high-volume slots in the shoulder of the pattern. It works with the optimized body construction and contact pressure distribution to ensure the tyre performs to the expectations of end-users in terms of grip, fuel efficiency and wear. The use of Bridgestone’s Nano Pro-TechTM technology and a high silica content further support the performance of the tyre.

Bridgestone has now launched the Weather Control A005 in Ireland and it is available in all Bridgestone tyre partner centres and first stop tyre and service centres. With 68 sizes for 15 inch to 20 inch alloys, the Weather Control A005 immediately covers tyre demand for 94 per cent of passenger cars and on-road SUVs on corresponding alloys, with additional sizes being made available in 2019.

In November 2018, Bridgestone will also be releasing four small-van sizes to the market. They will be fitted with DriveGuard technology, which Bridgestone says is an unique innovation that allows drivers to continue their journey even with a puncture.