Brake to support Continental at Vision Zero Live 2018

Brake, the road safety charity, will be supporting Continental as part of its Vision Zero Live roadshow.

The show will take place from September and will feature in Ireland at Mondello Park on October 13-16, as the leading tyre manufacturer strives to make road crashes a thing of the past and engage motorists with hands on experiential activity.

Continental has been a pioneer in road safety for more than 140 years. Driver safety has been – and always will be – at the heart of the German tyre manufacturer’s ethos. As part of this commitment, Continental will once again tour the UK and Ireland across a range of locations, inviting drivers to experience the critical role of tyres, and automotive systems.

As one of the biggest driver safety experts in the world, Continental has set itself an ambitious goal to be reached in three successive stages: evolving from best in braking to zero fatalities, zero injuries and zero crashes. As part of Continental’s work with Brake, it will be engaging road users at live experiential events, with a particular focus on younger drivers.

These will see attendees take the driver seat across a range of driving modules at test track locations, with Brake leading a module that discusses the ‘Pledge’ – Brake’s six golden rules for safer driving. The ‘Pledge’ asks both drivers and passengers to be Slow, Sober, Secure, Silent, Sharp and Sustainable. The module will particularly focus on the issues most pertinent to young drivers, Sober, Secure and Silent, and will raise awareness of Brake’s ‘L for Later’ campaign and its calls to introduce a graduated driving licensing system in the UK.

Mark Griffiths, Communications and Automotive Partnership Manager, said: “As a Corporate Partner of Brake, Continental sees huge value in how the road safety charity can support us on our Vision Zero events. With road safety at the heart of what we stand for, and with tyres the only critical connection with the road it makes sense that our Vision Zero initiative works hand in hand with Brake”.

“In 2016, a total of 1,792 people were killed and 24,101 seriously injured in crashes on roads in the UK– the highest number of road deaths since 2011. These shocking figures demonstrate the urgent need to improve road safety in the UK and the importance of the Brake and Continental partnership in raising road safety awareness”, Griffiths added.

Joshua Harris, Director of Communications for Brake, said: “We are absolutely delighted to be partnering with Continental on Vision Zero Live for 2018. Continental’s commitment to Vision Zero is a vital step in our journey towards a world free from road death and injury. It is fantastic that young drivers are at the heart of Continental’s Vison Zero Live event. Young people are disproportionately at risk on our roads – they make up just seven per cent of the driving population but are involved in 20 per cent of all road deaths – and events like this are a positive step to addressing this tragic statistic.”

Brake will be inviting attendees across multiple platforms over the coming weeks, with social media playing a lead role. With spaces limited, both Continental and Brake anticipate high demand.