Van, Truck, Trailer, Bus and Coach Aftermarket News in Ireland

New MD at GS Yuasa Battery Sales UK Ltd

GS Yuasa Battery Sales UK Ltd, UK market leader for vehicle and industrial batteries has promoted James Hylton to the position of Managing Director.

James has been promoted to Managing Director from the Commercial Director role he took on in November last year having been General Manager – Sales & Marketing at GS Yuasa Battery Sales UK Ltd since 2011. He has been with the company for over 12 years and has been in the battery industry for 22 years.

Commenting on James’ appointment, Andrew Taylor, Managing Director and CEO of Yuasa Battery Europe Ltd said: “I am personally delighted for James and his promotion is just reward for the hard work, dedication and contribution he has made to the success of the business during his 12 years with the company.

“This has been a natural progression for James following his appointment as Commercial Director in November 2017 and it allows me to focus on the total European business of GS Yuasa Battery Europe Ltd whilst ensuring the UK operation remains in safe hands.
“I wish James every success in his new role and I am confident he will continue to develop and grow the business over the coming years.”

James Hylton said: “I’m absolutely delighted at being appointed Managing Director of GS Yuasa Battery Sales UK Ltd.

“This is a very exciting time for GS Yuasa and the industry in general. Demand for batteries is increasing in the sectors in which we operate and at the same time battery technology is advancing at an astonishing rate.

“I’m really looking forward to taking the reins and continuing to drive the business forward, ensuring GS Yuasa Battery Sales UK Ltd remains at the forefront of the battery industry in Europe and continues to be an invaluable supply partner to its customers.”

Meanwhile, Jonathan Pritchard has been appointed General Manager – Sales and Marketing.

Jonathan brings with him over 15 years of management experience and strong knowledge of the automotive aftermarket. He joins GS Yuasa having held sales and management positions at Unipart Autoparts and Sogefi

Commenting on Jonathan’s appointment, James Hylton, Managing Director of GS Yuasa Battery Sales UK Ltd said: “We are looking forward to welcoming Jonathan to GS Yuasa and working with him as we continue to develop our business. He has a wealth of experience, and will play a key role in helping us to meet our ambitious growth goals across automotive, motorcycle and industrial markets.”

Jonathan Pritchard said: “I am delighted to be joining GS Yuasa and I view this as a positive move given the future in batteries. The company has a strong reputation as the world’s leading battery manufacturer. The quality and reliability of its products and service is well known throughout the industry.
“I am looking forward to working with an established team and helping to drive sales growth in the UK and Ireland, as well as developing business in the Nordics, Baltics and the CIS region.”
A subsidiary of the world-leading GS Yuasa Corporation, GS Yuasa Battery Sales UK ltd is the UK market leader for industrial, automotive and motorcycle batteries. The manufacturer’s Yuasa and GS product ranges include some of the most well-recognised, trusted and high-quality battery products and related accessories.

Based in Kyoto, Japan, GS Yuasa Corporation are the world’s leading battery manufacturer and the number one choice for performance, reliability and quality.

For more information on GS Yuasa visit