Brake pad manufacturer launches football-inspired promotional campaign

Premier League match tickets, Sony PS4 consoles and exclusive Allied Nippon footballs are the headline prizes up for grabs, as Allied Nippon gears up for this summer’s festival of football with a promotional campaign aimed at garage technicians.

Entering this promotion couldn’t be easier: Technicians who purchase a promotional brake pad set, decorated in eye-catching football-themed livery, will find a voucher inside each box complete with a unique promotional code. After registering their details online at www.allied-nippon.eu/rewards, the technician simply inputs their voucher code and is instantly informed if they are a winner.

In keeping with the promotion’s football theme, winners of the grand prize will receive an incredible Premier League package, which includes two tickets to a top Premier League fixture, plus travel and accommodation.

Numerous Sony PS4 consoles are also being given away, each being supplied with a copy of the FIFA 18 video game, enabling winners to truly immerse themselves in the beautiful game. Technicians entering promotional codes can also win match-quality, Allied Nippon size five footballs adorned with the brand’s distinctive ‘blue wave’ livery.

Those technicians not lucky enough to receive a winning voucher code can acquire themselves an Allied Nippon football through the promotion’s ‘bonus win’ feature. Aimed at rewarding repeat customers, the bonus win means technicians are guaranteed an Allied Nippon football for every 10 voucher codes registered on the promotional website.

The promotion kicked off on the 1st May, and a full list of qualifying part numbers, plus full promotional terms and conditions can be found at www.allied-nippon.eu/rewards

Leigh Davies, Marketing and Communications Manager for Allied Nippon Europe, said: “Fans are about to go football crazy, and we wanted to be a part of this with what we believe is a very simple, yet engaging promotion.

“Being a leading brake pad manufacturer provides Allied Nippon the ideal platform to execute such promotions. Adapting our box with a promotional livery and including a voucher with each fast-moving brake pad number is far simpler when you are in direct control of your manufacturing process.”

Leigh added: “The quality on offer from our world-class brake pads is undeniable, and I am certain that technicians across Ireland will really get a kick out of the promotion Allied Nippon is serving up – no pun intended!”