TMD Friction expands its Don brand into the passenger car market

Global leader in brake friction manufacture, TMD Friction, is extending its portfolio to launch Don brake pads and discs for passenger cars. The new product range will provide a valuable alternative at a more cost effective price point.

Don is a renowned brand for commercial vehicle (CV) braking, and TMD Friction is utilising this established reputation to extend its product portfolio to ensure it has a braking brand for all budgets and requirements.

TMD Friction’s premium brand, Textar, provides an OE-performing product to the aftermarket, while Don will offer a more value-oriented proposition to cars that are at least five years old.

Available for a variety of vehicles from small cars to small vans, the new Don range will initially comprise 600 product references for brake pads, as well as the matching brake disc programme, covering 85% of the European car parc.

“Our Don brake pads and brake discs are high-quality with an excellent price-performance-ratio designed to appeal to price-sensitive drivers,” explains Marco Loth, Executive Director Marketing at TMD Friction. “By expanding the Don portfolio with products for passenger cars, we can now serve different market requirements from a single source. Factors and garages will benefit directly from a wider product range in different price categories and will be able to offer the matching product for every customer’s needs.

“Launching Don for passenger cars is part of our wider plan for the future and the first of many new developments for customers in 2018. Our aim is to always provide high-quality, leading products that deliver the perfect product to customers each and every time.”