Van, Truck, Trailer, Bus and Coach Aftermarket News in Ireland

New campaign warns of dangers of drink driving the ‘morning after’

The Road Safety Authority (RSA) and An Garda Síochána have, today Friday 22 September, launched a public information campaign to educate drivers about the dangers of driving the morning after drinking alcohol.

The RSA’s decision to create a campaign to highlight the dangers of driving the morning after drinking alcohol was prompted by stark statistics from recent research.

The RSA analysed An Garda Síochána Forensic Collision Investigation reports for fatal collisions that occurred on Irish roads between 2008 and 2012. Specifically, in relation to alcohol related crashes the morning after the report found that:

  • 11% of the 222 fatal collisions in which a driver had consumed alcohol, occurred between the hours of 7am and 11am.

Commenting on the RSA’s campaign, Minister for Transport, Tourism and Sport, Shane Ross T.D said: “Drivers need to be aware that they may not be safe to drive the morning after a night out, as they may still have alcohol in their system. As such, it is critical that drivers take measures to ensure their safety and the safety of others and this means leaving the car at home and making alternative arrangements for the morning after if they need to get somewhere. The morning after is a danger zone for alcohol related fatal crashes. It’s just not worth the chance if you are still over the legal limit. This campaign by the RSA is an important reminder to anyone who has been out the night before that they may be unfit to drive because they still have alcohol in their system, and may even be over the drink drive limit the following morning.”

Ms. Moyagh Murdock, Chief Executive Officer, Road Safety Authority, said: “Whether you should drive the next morning depends on how much you’ve drunk – and if you’ve left enough time for your system to get rid of the alcohol. Going to bed in the early hours and not getting a good night’s sleep will only magnify the impairing effects of any alcohol in your system.

“Most of us would never plan to drink and drive but the reality is that some people don’t think about the repercussion of drink driving the following morning. The RSA’s new public information campaign aims to make people aware of the dangers of the dangers the following morning so they can continue to do the right thing and arrange alternative transport. Drink driving is drink driving no matter what time of the day or week it is,” Ms. Murdock concluded.

Assistant Commissioner Michael Finn, of the Garda National Roads Policing Unit said, An Garda Síochána target drink driving on a 24/7 basis, including the morning after. Figures we published in the run up to a Bank Holiday weekend last year showed that, 12% of arrests for driving under the influence of an intoxicant occur between 8am and 2pm and of those, almost a third happen on a Sunday, peaking between 11am and 2pm. I would appeal to appeal to every driver to be responsible and never, ever drink and drive…no matter what time of the day it is.”

The new campaign includes two new radio advertisements, aimed at making people aware that they may not be fit to drive the morning after a night out, and will be broadcast on all national and regional radio stations over the next three weeks. It’s also being supported by outdoor advertising and social media.

As of Thursday 21 October 2017, 112 people have been killed on Irish roads. This represents a decline of 26 deaths compared to the same date last year.

Up to end of July 2017 a total of 5,175 drivers have been arrested on suspicion of driving under the influence of an intoxicant (DUI) compared to 4,513 arrests up to the same period in 2016. This represents a 15% increase in DUI arrests.