Van, Truck, Trailer, Bus and Coach Aftermarket News in Ireland

New patterns and sizes for Rotalla and Routeway at Tyrexpo Asia Show

Leading international Contract Tyre Producer, Enjoy Tyre once again exhibited at the recent Tyrexpo Asia 2017 Show in Singapore as part of the company’s ongoing campaign to showcase its products and services around the world.

As usual the primary objective, as with any show, was to promote and showcase Enjoy’s two highly successful private brands – Rotalla and Routeway which cover most market sectors including PCR, High Performance, 4×4/SUV, Van, Light Commercial and Truck tyres.

A selected display of tyres on display met with a lot of enthusiastic interest from visitors to the stand and Mr Zhao Ye, Sales Director at Enjoy Tyre commented: “At this show we were placing a lot of emphasis on some new sizes and patterns for both brands including a new large SUV pattern – the Rotalla AT01 which has been specially manufactured for larger performance vehicles following a specific request from customers and the tyre is making its debut at the event.”

Other new patterns included the Rotalla M/T for LTR and RF19 for LTC whilst for Routeway, a display of their latest truck tyres with some new sizes proved immensely popular and the high standard and superior quality has already been approved throughout Europe, Australia, Mexico and the Middle Eastern tyre markets. Mr Zhao added: “The show also enabled us to meet potential new customers and as well as existing sales partners making Tyrexpo Asia a perfect meeting platform to discuss future sales and strategies.”

For additional information on the complete Rotalla and Routeway brands and services visit or contact Rob Henderson, Enjoy’s General Manager for the UK and Europe at