Bridgestone to make messages stick at the CV Show
Bridgestone can confirm another multi-themed, high profile presence at the 2017 CV Show, at the NEC in Birmingham, with its innovative ‘Tirematics’ tyre monitoring system taking centre stage, along with its newly developed M-STEER 001, M-DRIVE 001 and M-TRAILER 001 tyres.
Bridgestone will aim to create the most compelling stand by a tyre manufacturer for fleets to visit, with its comprehensive packages of commercial support playing a prominent role as always.
Tirematics™ encompasses all of Bridgestone’s connected tyre solutions and will be demonstrated throughout the three-day show in April. IT systems, using sensors, remotely monitor, transmit and analyse real-time information, such as the pressure and temperature of commercial truck and bus tyres.
This technology will be brought to life, as visitors to the stand are shown how a proactive approach to tyre maintenance reduces vehicle downtime and roadside breakdowns, while optimising tyre life and fuel economy.
Bridgestone’s commercial sales director Greg Ward said: “Tirematics is a practical, cost effective fleet oriented solution with great impact on tyre performance, fuel economy and breakdown prevention. We are excited to be able to show this technology off to a wide audience at the CV Show.”
In addition, Bridgestone’s newest line-up of On/Off tyres will represent the highest profile products on display by the company at the NEC.
They have the durability to perform in a wide variety of surface conditions from asphalt and gravel to sand and mud, while demonstrating a high resistance to cutting, chipping and other forms of accidental damage.
Bridgestone’s new On/Off range delivers also excellent mileage as well as great traction and grip. This is key to meet the challenges of today’s operators, who drive more and more in mild and medium On/Off conditions such as those in construction and excavation works.
Meanwhile, Bridgestone’s Total Tyre Care fleet offering will be celebrated once more, which continues to be tailored to meet the needs of every commercial fleet operator and is quite unlike anything else on the market.
The three tyre management pillars: Total Tyre Life, Total Tyre Services and Total Tyre Systems underpin the overall proposition, which continues to define Bridgestone as a market leader.
Greg added: “The CV Show is one of the biggest events in our calendar and we always strive to position ourselves as market leaders in the commercial vehicle world. We hope to see a number of established contacts at the stand, whilst forging a number of new relationships in the process.”