Scorching temperatures were the order of the day at Automechanika Frankfurt 2016 and Comline Auto Parts (Comline), the fast-growing distributor of European, Japanese and Korean aftermarket replacement parts, has declared the event a ‘sizzling success’.
The British brand headed to Frankfurt in buoyant mood following the prestigious presentation of ‘The Queen’s Award for Enterprise: International Trade 2016’ and a landmark ranking in The Sunday Times HSBC International Track 200 league table.
Arriving on a mission to expand its brand profile and grow its already extensive distribution network, Comline was thrilled with an overwhelmingly positive reaction and heavy footfall to its eye-catching 39 m2 Frankfurt stand (Hall 5.1, Stand D98).
Among those to attend were a number of Comline’s valued export distributors, and the Luton-based company was also delighted to welcome an array of exciting new business leads from all over the globe.
Visitors trod a path to Comline intrigued by the award-winning brand and its eclectic mix of products, including its renowned filtration and braking ranges, plus recent new releases in the shape of wheel bearing kits and lubricants (gear oils, transmission fluids and brake fluids).
Another major draw for those visiting Comline was a bold and dynamic corporate video, which premiered on day one of Automechanika Frankfurt and streamed continuously on multiple screens throughout the event.
The video provides a unique insight into the company’s operations and demonstrates exactly why the brand has become one of the fastest-growing in the European automotive industry.
Speaking at the close of Automechanika Frankfurt, Marketing and Communications Manager, Leigh Davies, commented: “This year’s edition of Automechanika Frankfurt has only served reinforce its position as the biggest and best show in the automotive aftermarket.
“The exhibition always creates a melting pot of automotive companies and personalities from all over the world. For Comline, engaging with this diverse range of visitors has once again brought about massive opportunity and we leave Frankfurt with a definite sense of excitement. The overriding feeling as we come away from the event is very much ‘mission accomplished’.”