For the second time this year Total Lubricants has exhibited at the NEC in Birmingham this time for the inaugural automotive show, Automechanika.
The show held over three days presented a vast range of potential aftermarket customers for Total in the form of business owners, senior managers and technicians across all areas of the aftermarket including distributors of vehicle parts and accessories, workshops / MOT centres, fleet operators and dealerships to name but a few.
Total in attendance through an island stand (9m x 6m) displayed the iconic Red Bull F1 racing car branded in this year’s livery which proved once again like it did at this year’s CV show to be a real strong attraction / hook to engage visitors on the stand.
The huge oil cans (6.5ft high) were on display with customized graphics of the products. These oversized models on a psychological level acted as an amusing giant advert to promote the Total brands.
To help capture the visitor’s attention, footfall was drawn straight away by a huge video wall 3.5m long x 2m high which played a stream of captivating motorsport video content.
Total’s aim for the show was to not only generate new automotive leads but to continue to build stronger brand awareness and a greater interest in the Total Quartz brand amongst the automotive IMT sector.
For more information on the Total offering to HGV owners & fleet managers you can contact Finol Oils in Dublin on 01 4555 484 or visit www.caroils.ie.
Finol Oils is exhibiting at the Auto Trade EXPO at Citywest Exhibition Centre, Dublin, October 22-23.