Giti Tire has launched its flagship Giti brand into its European Truck and Bus (TBR) operations at Reifen Essen 2016.
The strategic initiative, which will replace GT Radial through a mixture of new tyres and relabelling of existing successful products, will begin immediately and be fully implemented by the end of 2017.
Giti Tire is currently the fifth largest producer of TBR tyres globally and operates in over 130 markets with OE contracts in every continent, the decision is designed to expand the use and knowledge of the Giti brand and portfolio to create a singular global platform and streamline product development.
The company showed a comprehensive mix of tyres from its Combi Road, Long Haul, Regional Haul, Mixed Service, Urban and Winter ranges and unveiled the Giti GDR655 regional drive axle and Giti GAM851 mixed-service steer and trailer tyres.
Daria Sala della Cuna, TBR Sales & Marketing Director – Europe at Giti Tire, said: “This is a hugely exciting development, and one that will ultimately benefit end-users and distributors in the European market on a substantial scale.
“The development of TBR tyres is a lengthy process, so to be able to streamline these efforts to a reduced number of brands, while still ensuring the product meets every operational and legislative requirement for Europe and other markets, means state-of-the-art technologies can be brought to market much faster.
“Also Giti tyres are now fitted by OEM manufacturers around the world in the truck, trailer and passenger vehicle sectors, and as the export of these vehicles continues to grow like-for-like replacements must be available globally.”
Further information on the Giti TBR rollout will be disclosed over the coming weeks and months including new product lines, confirmation of GT Radial rebranded tyres, new sizes and improved certifications. During this period product development will continue apace.
No timescales are set for the introduction of Giti branded products into specific European countries, they will be brought in to meet market requirements based on manufacturing availability.
“We are convinced that this decision will give our current end-users continuously maximised products for lowest cost per kilometre in their operations,” concluded Daria. “And for our distributors a new exciting tool to work within the European market place.
“This is a decision that has been many years in the making and will ultimately prove a successful model to improve the quality of our tyres, R&D capabilities, reputation, value-added services and all-round requirements of our customers – the Giti brand will become synonymous with quality.”