Zenises to exhibit exciting House of Brands at Reifen Essen

Zenises will be attending Essen with an expanded presence in main Hall 3. Occupying one of the largest stands in the exhibition arena, the company will be displaying a number of tyre programmes, several of which are new to the European market and which Zenises, with its extensive market experience and knowledge, is already commercialising with great success.

One such new brand is ‘T’ – a range of over 100 tyre dimensions from Zenises designed to suit the value-conscious motorist. Behind the simple letter ‘T’, there is a wide range of exceptional passenger car tyres. ‘T’ also includes 4×4/SUV tyres, van tyres and, most recently, the introduction of a range of gripping winter tyres for when the weather really takes hold of the road.

Since 2015, Zenises has distributed the Kapsen tyre brand in Spain and Italy and has also recently agreed to develop commercial channels for the Ardent car tyre range across Europe. Both brands have extensive line-ups in passenger, van and 4×4 (as well as winter tyres). Meeting the highest standards of modern production processes and attractive pattern designs, together with Zenises’ UK-based customer service, these two names will become increasingly visible in the market during 2016.

In addition, Zenises is commercialising a new truck and bus tyre brand – iLink – with authorised distribution already established in Spain, Italy and other European countries. With an increasing emphasis on European fitments, iLink is a brand to satisfy market needs in terms of both quality and price. Continuing its commitment to quality, Zenises has already arranged European product testing in Germany and its partners are delighted to witness strong technical capabilities at such a reasonable price.

In its first year of operation, Zenises reached an agreement with Triangle, China’s largest privately owned tyre company, to build brand sales in Europe’s largest tyre market – Germany. Zenises CEO, Harjeev Kandhari, comments, “We are really excited and motivated to make Triangle a growing presence in the German tyre industry.”