Van, Truck, Trailer, Bus and Coach Aftermarket News in Ireland

NGK to showcase BoxClever campaign at Automechanika Birmingham

NGK-Lambda-promoIgnition specialist NGK Spark Plugs (UK) Ltd will be using the inaugural Automechanika UK show to sign-up independent garages to its revamped BoxClever garage loyalty scheme.

The original equipment (OE) supplier of spark plugs, glow plugs and NTK sensors, has revitalised the industry-leading scheme which now offers a host of new and exciting prizes and will be highlighting its benefits on stand 9L41 in Hall 9 of Birmingham’s NEC on June 7-9.

Independent garages are rushing to take advantage of NGK’s fantastic NTK Lambda sensors promotion.
The company is awarding members of BoxClever extra points each time they purchase its NTK Lambda sensors during a special promotion campaign running until the end of June this year and is reporting big interest in the offer.

The promotion sees the points awarded increase from 100 per item to a massive 1000 – making it an even more attractive proposition for garages and also for motor factors.

Mark Hallam, NGK Spark Plugs (UK) Ltd Marketing Manager, said: “We are looking forward to meeting our independent garage customers at the show and telling them about our current NTK Lambda sensors promotion and the changes to the BoxClever scheme. There has never been a better time for workshops to join the scheme and for current members to take advantage of this fantastic promotion.”

NGK is also keen for customers to check out its new YouTube channel which has just gone on air with a mix of technical, corporate and motorsport news, plus videos from its industry leading blogzine Torque.

The new channel includes a series of technical films on topics that include: the installation and tightening torque for spark plugs and glow plugs; glow plugs tips & tricks; controlling emissions using NTK Lambda sensors; installation positions for Exhaust Gas Temperature Sensors (EGTS); the removal and installation of ignition coils; and details of NGK’s renowned European Research & Development headquarters.

Plus, there’s all the thrills of the world of Dragster racing with a special film from Santa Pod ­– Europe’s foremost drag strip – starring Andy Robinson. The Pro Mod racer, multiple championship winner and avid fan of NGK, currently holds the record for a British driver over a quarter mile with a time of 5.968 seconds and terminal speed of 239.05mph

If you want to view this exciting new channel you can do so by either searching for ‘NGK Spark Plugs UK’ within the YouTube website or copying the following link into your browser;
For more information on NGK and its products and services, please visit the website Also you can check out its blogzine at