Van, Truck, Trailer, Bus and Coach Aftermarket News in Ireland

DENSO gears up for Automechanika Birmingham

DENSO, a leading innovator and one of the largest manufacturers within the automotive industry, will be attending the UK’s inaugural Automechanika event to showcase its extensive range of aftermarket parts programme.

DENSO will be at the upcoming Automechanika Birmingham, as it brings a host of its latest products including the landmark Iridium TT spark plug. The highly anticipated exhibition, which runs from June 7-9, will be a major event in the calendar, as the industry gathers for one of the largest trade shows in the UK.

Attendees will be able to discover the latest products and innovations from DENSO and get an in-depth view of its extensive market-leading range, with a variety of cutaway samples and interactive videos on show at its large display.

DENSO’s very newest innovations will be showcased after a highly successful year, which saw the introduction of the Iridium TT Spark Plug. The industry-leading spark plug features the world’s smallest electrode diameter at 0.4mm, the highest iridium content of any spark plug, and a lifetime of up to 75,000 miles. The Iridium TT spark plug offers unrivalled performance across the ignition system, and will be in limelight of the DENSO stand at Automechanika UK.

DENSO sales and technical representatives will also be on hand to talk through the DENSO’s catalogue and to answer any questions, as well as offering exclusive DENSO merchandise to give away. Visitors and guests will also be able to sit down for a drink and relax at the sleek 12x6m DENSO island space and mezzanine floor – located at Stand 9J39.

Fatiha Laauich at DENSO Sales UK said: “Automechanika Birmingham presents a terrific opportunity for DENSO, allowing us to showcase our unique range and proudest innovations after a highly successful start to 2016.

“The event is set to be a key moment for the industry; enabling manufacturers, suppliers and garages to gather and work toward the same goals. It’s exciting for DENSO, as one of the largest and most advanced manufacturers, to play a prominent role toward the first exhibition of its kind in the UK.”

DENSO’s multi-partnered loyalty programme, Automotive Diamonds, will also be present. Garages and installers will be able to chat to one of the Diamonds representative and sign up to the award-winning loyalty programme.