Bridgestone Ireland showcased its latest technology and safety products for two days at Mondello Park in April. Over 70 dealers and media attended the successful event at the County Kildare race track.
The key focus of the event was Bridgestone’s new M-Series truck tyres and new DriveGuard runflat tyre. However, Bridgestone wanted to emphasise the level of technology throughout its product range, which leads to better performance for vehicle drivers and also enhanced safety.
The event included a diverse range of activities and displays including driving on a DriveGuard with a puncture, a multi vehicle commercial tyre display, virtual reality experience and a full speed Porsche driving experience. Bridgestone also displayed BMWs impressive i8 and the i3 featuring the unique Bridgestone ologic tyre.
Overall the day demonstrated Bridgestone’s technology leading position in the market place and gave more than a hint the brand is likely to remain as the world’s largest tyre and rubber company into the future.
“We got a very positive response from all who attended and we feel we were able to emphasise the technology such as DriveGuard, ologic with BMW and the new M Series truck tyres that Bridgestone has recently introduced to the market,” said Colm Conyngham, Marketing and Public Relations Manager, Bridgestone Ireland.